Our Model
See how our tested Model and comprehensive Toolkit can quickly provide your business with sharp solutions to your key business and customer challenges
I. Start with WHY
I. Start with WHY
The purpose of a business is to create a customer at a profit.”
– Peter Drucker
At RedVent, this belief drives everything we do.
We help CEOs unlock hidden customer value to accelerate growth and enhance profit. We do it in unexpected ways, through our deep understanding of customers, our cutting-edge toolkit and our business experience that enables us to translate great Ideas Into practical business action.
Our Principles
1.
Customers value solutions and experiences,
not products or services
2.
Growth comes from anticipating customer needs, not reacting to them
3.
Customer value is created across the organisation, not just in Marketing or Sales
II. WHAT We Do
Create Value
Deep immersion into customer journeys and decision moments
Hands-on insight, not static research reports
Rapid prototyping, testing, and validation of growth hypotheses
Gen-AI–enabled speed to insight, without sacrificing rigour
Deliver Value
Translate insight into clear, executable growth strategies
Prioritise actions that teams can realistically deliver
Align strategy with existing culture, incentives, and operating rhythms
Capture Value
Ensure the business captures its fair share of value created
Pricing and margin optimisation grounded in customer willingness to pay
Focus value across the portfolio and value chain
Measure Value
Define lead and lag metrics tied directly to growth outcomes
Net Promoter Score and beyond
Close the loop: feedback drives decisions, not just dashboards
We have a clear framework with 27+ tested, cutting-edge tools.
III. HOW We Execute
Lean & Agile:
We embed small, experienced teams inside your organisation
Practical & Grounded:
We know execution fails if it ignores culture, routines, or people
High Velocity:
Daily/weekly reviews, agile sprints, and rigorous steering ensure momentum
Culture-led strategy
We build a customer-centric culture that lasts.
Customer value creation is the most enduring and valuable engine of profitable growth:
IV. HOW
RedVent’s approach
works for you