Meet the Team
Our focus is not just on great insights, but on practical execution. In the process, we help build new perspectives, skills and confidence in your teams to take it forward themselves.
Prakash Nedungadi
Managing Partner
With over 40 years of leadership experience in creating value and profitable growth at marquee companies like Unilever, P&G, Gillette, and the Aditya Birla Group, Prakash has worked across diverse sectors including FMCG, Durables, Fashion & Retail, Financial Services, Home-building, Real Estate, Infrastructure, and B2B industries such as Metals, Textiles, Chemicals, and Construction.
An alum of IIM Calcutta and Stanford Business School, USA, he combines an obsession for customers with sharp business acumen and operational practicality. This rare blend enables him to bring unique perspectives and solutions to the challenge of driving profitable growth.
Susmita Panda
Senior Partner
Susmita brings 30+ years of Marketing, Design- thinking and Customer Excellence leadership across Telecom, Financial Services, B2B, Fashion, Building & Construction.
Susmita Panda
Senior Partner
Prakash Dadlani
Senior Partner
Prakash brings over 31 years of leadership experience shaped across both global and Indian multinationals, including L&T, the Aditya Birla Group, 3M, BP-Castrol, Godrej, and the Future Group.
His work centres on helping organisations truly understand their customers — and then turning those insights into stronger brands, sharper sales strategies, and more meaningful experiences. With deep expertise in Customer Experience, Marketing, Insights, Commercial Excellence, and Digital Transformation, Prakash blends strategic clarity with a practical, people-first approach.
Kalyani Nedungadi
Senior Creative Consultant
Kalyani is a multidisciplinary strategist who works at the intersection of research, narrative design and visual storytelling. She has shaped communications and brand experiences for global development organisations, sustainability brands and consumer companies, bringing clarity and emotional resonance to complex ideas.
Whether developing immersive exhibitions, FMCG campaigns or data-led narratives for the World Bank, Kalyani’s approach is rooted in curiosity, cultural nuance and a commitment to making precise messaging that carries lasting impact.