What if your next big growth opportunity isn’t hiding in your average customer—but at the edges?

Businesses focus on their largest segments and most common behaviours. But the future often shows up elsewhere first—in the workarounds, unusual use cases and “niche” customers that are easy to dismiss.

Because today’s outlier may just be tomorrow’s mainstream customer.

Making customer feedback public can increase transparency and accountability—but visibility alone does not improve customer experience. The real opportunity lies in turning feedback into meaningful, actionable insights that empower employees to improve customer service every day.

What does it really take to become an AI-native business? Lessons from entrepreneur Sonal Shah show how purpose, hands-on leadership, employee development and redesigned processes can make AI a driver of customer value, individual capability and business growth.

The world's most successful companies don't simply grow—they build capabilities that become stronger with every customer, every product and every decision. Discover why capability compounding may be the ultimate source of lasting competitive advantage.

Most organisations focus on reducing customer complaints. The leaders go much further. They create customer happiness—and in doing so, build employee pride, stronger loyalty, and a self-reinforcing cycle of better business performance.

Do industry star-ratings really help brands grow?

The Bureau of Energy Efficiency just announced a proposed 5-star rating system for electric two-wheelers.But for a business or brand in a new category, there is a larger question:

Will a better star rating make your brand more preferred?

SpaceX has just gone public at a staggering US$1.77 trillion valuation — and for someone like me, who would take a one-way ticket into space just to see what lies beyond Earth, this feels bigger than an IPO.

It feels like the market is putting a price on human curiosity.

Growth is becoming harder for many businesses. Demand is uneven. Competition is intense. Capital is more selective. And yet, three powerful growth drivers are already shaping the next decade: India’s growth, Digital and GenAI. These trends were clearly outlined in an outstanding talk on the India Opportunity by @NandanNilekani at a session to @FiresideVentures Investors.

When do your biggest strengths become your biggest weaknesses? It's when you want to bring in something disruptive in the market.

India's improving value perception, geopolitical stability and diverse offerings create a rare opportunity to sharply increase foreign tourism revenues from Europe if approached systematically

“Let’s get back to basics.” When growth starts getting difficult, business leaders often go looking for sophisticated answers. But very often, growth comes from something far simpler: Fixing the fundamentals. In this episode of RedVent: Your Growth Story, Prakash Nedungadi revisits one such basic that many brands and businesses still get wrong — the Features–Benefits–Values (FBV) Ladder.

When markets are challenging, what separates the growth-winning companies from the others? Not just execution excellence, but the ability to spot and uncover hidden customer value....through INSIGHT!

Beyond firefighting, leaders must leverage shifting market dynamics and deepen relationships to secure a long-term competitive advantage

India's EV slowdown is rooted in weak customer insight and how new ideas are adopted

India’s growth story is strong. But is it enough for your growth targets? With new trade agreements and shifting global supply chains, Europe is no longer just an export destination — it is a strategic growth opportunity.

In this episode of RedVent: Your Growth Story, Prakash Nedungadi explains why one of the most powerful—and most under-leveraged—growth opportunities lies in an unexpected place: your value chain.

The Indian Union Government’s Budget announced earlier this week sends a clear, if understated, signal to business leaders: This is not a Budget driven by an extraordinary government-led growth push. It is one that prioritises stability, fiscal discipline, and steady momentum. What does this mean for businesses who want to ACCELERATE Growth?

Indian Businesses Need a Europe Strategy — And a New Level of Confidence.

In conversations with business leaders, we at RedVent have sensed a recurring hesitation when the discussion turns to Europe.

Start using GenAI for growth in 2026– to find new ways to reach new or existing customers, to price better, to discover new markets and MORE.

We are in the middle of a transformation in human capability that we have not seen before.

GenAI doesn’t transform capability by merely “using GenAI”. It demands new routines, redesigned workflows, changed habits, and shifts in structures and culture.