Will a 5-Star Rating Make Customers Choose Your Brand?
Do industry star-ratings really help brands grow?
The Bureau of Energy Efficiency just announced a proposed 5-star rating system for electric two-wheelers.But for a business or brand in a new category, there is a larger question:
Will a better star rating make your brand more preferred?
What a $1.77 Trillion Valuation Teaches Us About Future Customer Value
SpaceX has just gone public at a staggering US$1.77 trillion valuation — and for someone like me, who would take a one-way ticket into space just to see what lies beyond Earth, this feels bigger than an IPO.
It feels like the market is putting a price on human curiosity.
Beyond India, Digital and AI: The Real Growth Opportunities for CEOs
Growth is becoming harder for many businesses. Demand is uneven. Competition is intense. Capital is more selective. And yet, three powerful growth drivers are already shaping the next decade: India’s growth, Digital and GenAI. These trends were clearly outlined in an outstanding talk on the India Opportunity by @NandanNilekani at a session to @FiresideVentures Investors.
Why Established Leaders struggle to make Disruptive Innovation happen...and what to do about it
When do your biggest strengths become your biggest weaknesses? It's when you want to bring in something disruptive in the market.
Opinion: India has window of opportunity to unlock tourism boom from Europe
India's improving value perception, geopolitical stability and diverse offerings create a rare opportunity to sharply increase foreign tourism revenues from Europe if approached systematically
Back to Basics-1 FBV Ladder
“Let’s get back to basics.” When growth starts getting difficult, business leaders often go looking for sophisticated answers. But very often, growth comes from something far simpler: Fixing the fundamentals. In this episode of RedVent: Your Growth Story, Prakash Nedungadi revisits one such basic that many brands and businesses still get wrong — the Features–Benefits–Values (FBV) Ladder.
When Growth is Challenging, Insights are the Answer
When markets are challenging, what separates the growth-winning companies from the others? Not just execution excellence, but the ability to spot and uncover hidden customer value....through INSIGHT!
In crisis created by the Iran war, survival won't be enough for businesses
Beyond firefighting, leaders must leverage shifting market dynamics and deepen relationships to secure a long-term competitive advantage
How India's EV strategy must change: Put customers first, technology next
India's EV slowdown is rooted in weak customer insight and how new ideas are adopted
Why CEOs of Indian Businesses must look at the European Opportunity DIFFERENTLY
India’s growth story is strong. But is it enough for your growth targets? With new trade agreements and shifting global supply chains, Europe is no longer just an export destination — it is a strategic growth opportunity.
Unlock Hidden Growth in your Value Chain
In this episode of RedVent: Your Growth Story, Prakash Nedungadi explains why one of the most powerful—and most under-leveraged—growth opportunities lies in an unexpected place: your value chain.
Union Budget Key Takeaways- 3 big growth implications
The Indian Union Government’s Budget announced earlier this week sends a clear, if understated, signal to business leaders: This is not a Budget driven by an extraordinary government-led growth push. It is one that prioritises stability, fiscal discipline, and steady momentum. What does this mean for businesses who want to ACCELERATE Growth?
Indian Businesses Need a Europe Strategy — And a New Level of Confidence
Indian Businesses Need a Europe Strategy — And a New Level of Confidence.
In conversations with business leaders, we at RedVent have sensed a recurring hesitation when the discussion turns to Europe.
Why CEOs Can’t Delay GenAI for Growth Any Longer!
Start using GenAI for growth in 2026– to find new ways to reach new or existing customers, to price better, to discover new markets and MORE.
Beyond 10x Productivity: A CEO’s Guide to GenAI Strategy
We are in the middle of a transformation in human capability that we have not seen before.
GenAI doesn’t transform capability by merely “using GenAI”. It demands new routines, redesigned workflows, changed habits, and shifts in structures and culture.
Introducing RedVent!
I’m delighted to introduce our new, premier Growth Consultancy – RedVent Strategy & Design Pvt Ltd. We help businesses unlock hidden Customer Value to accelerate profitable growth.
Scaling sustainability: from prototypes to real customer value
A powerful reminder that design is not just about aesthetics, but about agency and impact.
Customer Delight Is Built, Not Bought
#CustomerDelight manifests when the senior leadership pays attention to and takes action on “small” customer incidents.
The Marginal Cost of Scaling that gets missed and What They Tell us about Silos
As organisations grow, they add more people– wonderful for capability, tricky for communication. Why?
Why Customer CARE Should Be Your Top Business Priority
Most business leaders talk to me proudly about the money their business has EARNED from their customers.
Yesterday, I met a business leader who talked to me about how much money his business has GIVEN his customers.
Learn why CARE is vital for Business Growth!

