Prakash Nedungadi Prakash Nedungadi

Will a 5-Star Rating Make Customers Choose Your Brand?

Do industry star-ratings really help brands grow?

The Bureau of Energy Efficiency just announced a proposed 5-star rating system for electric two-wheelers.But for a business or brand in a new category, there is a larger question:

Will a better star rating make your brand more preferred?

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Prakash Nedungadi Prakash Nedungadi

Beyond India, Digital and AI: The Real Growth Opportunities for CEOs

Growth is becoming harder for many businesses. Demand is uneven. Competition is intense. Capital is more selective. And yet, three powerful growth drivers are already shaping the next decade: India’s growth, Digital and GenAI. These trends were clearly outlined in an outstanding talk on the India Opportunity by @NandanNilekani at a session to @FiresideVentures Investors.

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Prakash Nedungadi Prakash Nedungadi

Back to Basics-1 FBV Ladder

“Let’s get back to basics.” When growth starts getting difficult, business leaders often go looking for sophisticated answers. But very often, growth comes from something far simpler: Fixing the fundamentals. In this episode of RedVent: Your Growth Story, Prakash Nedungadi revisits one such basic that many brands and businesses still get wrong — the Features–Benefits–Values (FBV) Ladder.

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Prakash Nedungadi Prakash Nedungadi

When Growth is Challenging, Insights are the Answer

When markets are challenging, what separates the growth-winning companies from the others? Not just execution excellence, but the ability to spot and uncover hidden customer value....through INSIGHT!

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Prakash Nedungadi Prakash Nedungadi

Unlock Hidden Growth in your Value Chain

In this episode of RedVent: Your Growth Story, Prakash Nedungadi explains why one of the most powerful—and most under-leveraged—growth opportunities lies in an unexpected place: your value chain.

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Prakash Nedungadi Prakash Nedungadi

Union Budget Key Takeaways- 3 big growth implications

The Indian Union Government’s Budget announced earlier this week sends a clear, if understated, signal to business leaders: This is not a Budget driven by an extraordinary government-led growth push. It is one that prioritises stability, fiscal discipline, and steady momentum. What does this mean for businesses who want to ACCELERATE Growth?

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Prakash Nedungadi Prakash Nedungadi

Beyond 10x Productivity: A CEO’s Guide to GenAI Strategy

We are in the middle of a transformation in human capability that we have not seen before.

GenAI doesn’t transform capability by merely “using GenAI”. It demands new routines, redesigned workflows, changed habits, and shifts in structures and culture.

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Prakash Nedungadi Prakash Nedungadi

Introducing RedVent!

I’m delighted to introduce our new, premier Growth Consultancy – RedVent Strategy & Design Pvt Ltd. We help businesses unlock hidden Customer Value to accelerate profitable growth.

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Prakash Nedungadi Prakash Nedungadi

Why Customer CARE Should Be Your Top Business Priority

Most business leaders talk to me proudly about the money their business has EARNED from their customers.

Yesterday, I met a business leader who talked to me about how much money his business has GIVEN his customers.

Learn why CARE is vital for Business Growth!

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