Beyond 10x Productivity: A CEO’s Guide to GenAI Strategy

Most CEOs are aiming too low with GenAI. Mukesh Ambani isn’t — but even he may be missing the bigger prize.

Last week, many of you would have seen Mukesh Ambani commit Reliance to using GenAI to achieve a 10x productivity improvement. To some, it felt audacious.

To me, it set the right ambition — but it also missed the bigger opportunity!

Where Ambani got it right:

A 10x leap in productivity may sound like a stretch, but it’s a real possibility. We are in the middle of a transformation in human capability that we have not seen before. Aiming only for 10–25% improvements, we’ll fall short even of that. Why? Because GenAI doesn’t transform capability by merely “using GenAI”. It demands new routines, redesigned workflows, changed habits, and shifts in structures and culture.

That’s uncomfortable for individuals (simple test" try waking up 30 mins earlier every day!) and even more for organisations. As a leader, you know that.

So setting a bold 10x ambition breaks this inertia. On this, Ambani got it right.

Where the ambition is incomplete? The bigger opportunity is not productivity.

It is GROWTH.

GenAI allows organisations to:
- Find and reach new customer segments, not just cater to existing ones more efficiently
- Take current customers to a whole new value level, not just incremental benefits or some more-of-the-same communication
- Develop new offerings that unlock new markets, that earlier were not even in the realm of consideration

And it empowers your team to do it at a speed, cost and level of precision that was simply not possible earlier.

For example, we recently helped a brand explore a branded entry into Europe. Using GenAI-enabled customer insighting and rapid value-proposition testing, we arrived at a winning solution far faster and with more confidence than ever before. When executed, this opportunity could more than double their sales.

This is the kind of growth leap #GenAI makes possible — and this is the real prize.

My urge to every #CEO
By all means, chase 10x productivity.

But also commit your organisation to a quantum leap in next year’s growth plan — powered by GenAI-enabled customer value creation.

(and, of course, mind the guard-rails of AI so that you're still it's master!)

At RedVent, we help leaders do this in a structured, outcomes-driven way.

If you’d like to explore what GenAI-driven growth could look like for your business, happy to have a conversation or run a short workshop with your leadership team.

#GenAI #GrowthLeadership #CustomerValueCreation #Innovation #Productivity #BusinessStrategy #FutureOfWork #DigitalTransformation #CEOPerspective #RedVent